Digital Signage at the beginning of an era and now.
Jeff Martin has been around the digital signage industry for pretty much as long as the industry has existed - running the ops side of some very large retail networks.
He was one of the co-founders of SignStorey, which at its peak ran screen networks in a wide range of groceries across the United States in the early to mid-2000s. That company was acquired in 2007 by CBS, which turned into Outfront. It was a BIG deal at the time, with CBS paying more than $71 million for a digital signage company ... 11 years ago.
“I started in this industry back in 1999. ...I started testing the idea of digital signage... I realized there weren't a lot of options for software in the industry...we placed the product in front of them, & had quote a bit of delta positive for digital systems.”
In 2011, Martin went out on his own and got ahead of a trend towards managed services and solutions, founding what is marketed as Right Media Solutions. Based in New England, the company runs the digital signage networks for multiple clients, across all 50 states.
I had a great chat about the old days of digital signage, particularly in grocery stores. We talk about what worked then and what works now.
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